Quotation Zipper, Viktoriya. 2018. JUST LEITERN: 125 YEARS OF EXPERIENCE FACE THE CHALLENGE OF GLOBALISATION. thecasecentre.org.


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Abstract

This case describes an internationalization strategy and its implementation of a mature 125-year-old. family business, located in Lower Austria. This SME is worldwide at the top regarding the delivery of ladders for firefighters and rescue-teams. The company produces the goods mainly in Austria. Since the takeover by a new family member, a rapid internationalization has been implemented. Meanwhile, JUST Leitern is exporting in more than 15 foreign markets. Only the Ukrainian market, in spite of several trials, seems not to be possible to enter

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Case study
Language English
Title JUST LEITERN: 125 YEARS OF EXPERIENCE FACE THE CHALLENGE OF GLOBALISATION
Source thecasecentre.org
Year 2018
URL https://www.thecasecentre.org/educators/products/view?id=155136

Associations

People
Zipper, Viktoriya (Former researcher)
Organization
Global Business and Trade DP (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5307 Business and management economics (Details)
5320 Marketing (Details)
5344 Foreign trade (Details)
6616 Slavonic studies (Details)
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