Quotation Ruzeviciute, Ruta, Kamleitner, Bernadette, Biswas, Dipayan. 2017. I smell it as if it were here: The effect of scented advertising on perceived psychological distance and product evaluation. The 5th French-Austrian-German Workshop on Consumer Behavior, Vienna, Austria, 30.03 - 31.03.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title I smell it as if it were here: The effect of scented advertising on perceived psychological distance and product evaluation
Event The 5th French-Austrian-German Workshop on Consumer Behavior
Year 2017
Date 30.03 - 31.03
Country Austria
Location Vienna

Associations

People
Ruzeviciute, Ruta (Former researcher)
Kamleitner, Bernadette (Details)
External
Biswas, Dipayan (University of South Florida, United States/USA)
Organization
Marketing and Consumer Research IN (Details)
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