Quotation Stange, Martin, Abou Nabout, Nadia, Uhl, Christina, Funk, Burkhard. 2016. The Reduced Customer Revenue of TV-Induced Online Shoppers. 38th INFORMS Marketing Science Conference, Shanghai, China, 16.06.-18.06.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The Reduced Customer Revenue of TV-Induced Online Shoppers
Event 38th INFORMS Marketing Science Conference
Year 2016
Date 16.06.-18.06.
Country China
Location Shanghai

Associations

People
Stange, Martin (Former researcher)
Abou Nabout, Nadia (Details)
Uhl, Christina (Details)
External
Funk, Burkhard (Universität Lüneburg, Germany)
Organization
Interactive Marketing and Social Media IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
Google Scholar: Search