Quotation Walla, Peter, Koller, Monika, Brenner, Gerhard, Bosshard, Shannon. 2017. Evaluative conditioning of established brands: implicit measures reveal other effects than explicit measures. Journal of Neuroscience, Psychology, and Economics, 10, (1), 24-41.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Neuroscience, Psychology, and Economics
Citation Index SSCI
WU-Journal-Rating new STRAT-C
Language English
Title Evaluative conditioning of established brands: implicit measures reveal other effects than explicit measures
Volume 10
Number 1
Year 2017
Page from 24
Page to 41
Reviewed? Y
DOI http://dx.doi.org/10.1037/npe0000067
Open Access N

Associations

People
Koller, Monika (Details)
External
Bosshard, Shannon (University of Newcastle, Australia)
Brenner, Gerhard (WU Vienna, Austria)
Walla, Peter (University of Newcastle, Australia)
Organization
Marketing and Consumer Research IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5301 Distributive trades (Details)
5307 Business and management economics (Details)
5320 Marketing (Details)
5321 Market research (Details)
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