Quotation Kamleitner, Bernadette, Mitchell, Vincent-Wayne. 2018. Can consumers experience ownership for their personal data? From issues of scope and invisibility to agents handling our digital blueprints. In: Psychological Ownership and Consumer Behavior, Hrsg. Joann Peck & Suzanne B. Shu, 91-118. Cham (CH): Springer.


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Abstract

In the age of information everything becomes mined for the nuggets giving rise to it: data. Yet, who these new treasures do and should belong to is still being hotly debated. With individuals often acting as the source of the ore and businesses acting as the miners, both appear to hold a claim. This chapter contributes to this debate by analyzing whether and when personal data may evoke a sense of ownership in those they are about. Juxtaposing insights on the experience and functions of ownership with the essence of data and practices in data markets, we conclude that a very large fraction of personal data defies the logic and mechanisms of psychological possessions. In the canon of reasons for this defeat, issues of data characteristics, obscuring market practices, and data’s mere scope are center stage. In response, we propose to condense the boundless collection of data points into the singularized and graspable metaphor of a digital blueprint of the self. This metaphor is suggested to grasp the notion of personal data. To also enable consumers to effectively manage their data, we advocate adopting a practice commonly used with plentiful assets: the establishment of personal data agents and managers.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Can consumers experience ownership for their personal data? From issues of scope and invisibility to agents handling our digital blueprints
Title of whole publication Psychological Ownership and Consumer Behavior
Editor Joann Peck & Suzanne B. Shu
Page from 91
Page to 118
Location Cham (CH)
Publisher Springer
Year 2018
Reviewed? Y
Open Access N

Associations

Projects
Besitzgefühle: Ursachen, Auswirkungen und Phänomene
People
Kamleitner, Bernadette (Details)
External
Mitchell, Vincent-Wayne (Cass Business School, United Kingdom)
Organization
Marketing and Consumer Research IN (Details)
Competence Center for Sustainability Transformation and Responsibility WE (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
5321 Market research (Details)
5338 Science of advertising (Details)
5511 Social psychology (Details)
5532 Applied psychology (Details)
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