Quotation Floh, Arne, Koller, Monika, Zauner, Alexander, Teller, Christoph. 2017. Multiple value dimensions spill-over - An experimental approach in a consumption system comprising a product and a service. Journal of Consumer Behaviour 16 (4), 352-362.


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Abstract

Through the customer's eyes, wireless telecommunications are a typical example of a so-called consumption system, comprising a product and a service subsystem. People consume an entity in which multiple value perceptions from both subsystems (wireless service and cell phone) are gained and affect attitudes, intentions and future behaviour within and across the subsystems. Value perceptions are gained along the dimensions of functionality, economic aspects, emotions and social facets, regarding both service and product. Some of those value perceptions spill over, from product to service and vice versa, while others do not. Those that spill over affect value perceptions and loyalty intentions in the other subsystem. These results provide the basis for deriving practical implications for the marketing management of firms operating in such a consumption system. Given the presence of spill-over effects, both parties involved are advised to revise their marketing activities accordingly.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Consumer Behaviour
Citation Index SSCI
WU-Journal-Rating new MAR-C, STRAT-C
Language English
Title Multiple value dimensions spill-over - An experimental approach in a consumption system comprising a product and a service
Volume 16
Number 4
Year 2017
Page from 352
Page to 362
Reviewed? Y
DOI http://dx.doi.org/10.1002/cb.1634

Associations

People
Koller, Monika (Details)
External
Floh, Arne (Surrey Business School, University of Surrey, Guildford, United Kingdom)
Teller, Christoph (Surrey Business School, University of Surrey, Guildford, United Kingdom)
Zauner, Alexander (marketmind, Austria)
Organization
Marketing and Consumer Research IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5301 Distributive trades (Details)
5307 Business and management economics (Details)
5320 Marketing (Details)
5321 Market research (Details)
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