Quotation Floh, Arne, Koller, Monika, Zauner, Alexander, Reutterer, Thomas. 2016. Beyond crossover-effects in product-dominant consumption systems. In Marketing in the age of data, Hrsg. European Marketing Academy (EMAC), 0- 0. Oslo: None.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Beyond crossover-effects in product-dominant consumption systems.
Title of whole publication Marketing in the age of data
Editor European Marketing Academy (EMAC)
Page from 0
Page to 0
Location Oslo
Year 2016

Associations

People
Floh, Arne (Details)
Koller, Monika (Details)
Zauner, Alexander (Former researcher)
Reutterer, Thomas (Details)
Organization
Service Marketing and Tourism IN (Details)
Research Institute for Computational Methods FI (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5301 Distributive trades (Details)
5307 Business and management economics (Details)
5315 Commercial science (Details)
5320 Marketing (Details)
5321 Market research (Details)
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