Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura, Wieseke, Jan. 2017. How Customers' Attributions of Coproduction Motives shape Marketing Outcomes over time. 3rd Annual Organizational Frontlines Research Symposium, Orlando, FL, Deutschland, 15.02.-17.02.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | How Customers' Attributions of Coproduction Motives shape Marketing Outcomes over time |
| Event | 3rd Annual Organizational Frontlines Research Symposium |
| Year | 2017 |
| Date | 15.02.-17.02. |
| Country | Germany |
| Location | Orlando, FL |
| URL | https://www.ama.org/events-training/Conferences/Pages/Organizational-Frontlines-Research-Preconference-Symposium.aspx |
Associations
- People
- Güntürkün, Baris Pascal (Details)
- External
- Haumann, Till (Ruhr-University of Bochum, Germany)
- Schons, Laura (University of Mannheim Business School, Germany)
- Wieseke, Jan (Ruhr-University of Bochum, Germany)
- Organization
- Marketing DP (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5315 Commercial science (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5532 Applied psychology (Details)