Quotation Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura, Wieseke, Jan. 2017. How Customers' Attributions of Coproduction Motives shape Marketing Outcomes over time. 3rd Annual Organizational Frontlines Research Symposium, Orlando, FL, Deutschland, 15.02.-17.02.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title How Customers' Attributions of Coproduction Motives shape Marketing Outcomes over time
Event 3rd Annual Organizational Frontlines Research Symposium
Year 2017
Date 15.02.-17.02.
Country Germany
Location Orlando, FL
URL https://www.ama.org/events-training/Conferences/Pages/Organizational-Frontlines-Research-Preconference-Symposium.aspx

Associations

People
Güntürkün, Baris Pascal (Details)
External
Haumann, Till (Ruhr-University of Bochum, Germany)
Schons, Laura (University of Mannheim Business School, Germany)
Wieseke, Jan (Ruhr-University of Bochum, Germany)
Organization
Marketing DP (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5315 Commercial science (Details)
5320 Marketing (Details)
5321 Market research (Details)
5532 Applied psychology (Details)
Google Scholar: Search