Quotation Havlicek, Carina, Marckhgott, Eva. 2017. Nothing beats Quality? The Influence of Consumer Testing Signs on the Evaluation of Print Ads. In: EAA Advances in Advertising Research Series (Vol. VIII), Hrsg. Vesna Zabkar, Martin Eisend, 213-225. Wiesbaden: Springer Gabler.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Nothing beats Quality? The Influence of Consumer Testing Signs on the Evaluation of Print Ads
Title of whole publication EAA Advances in Advertising Research Series (Vol. VIII)
Editor Vesna Zabkar, Martin Eisend
Page from 213
Page to 225
Location Wiesbaden
Publisher Springer Gabler
Year 2017

Associations

People
Marckhgott, Eva (Details)
External
Havlicek, Carina (FH St. Pölten, Austria)
Organization
Marketing and Consumer Research IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
5321 Market research (Details)
5338 Science of advertising (Details)
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