Quotation Aichhorn, Nathalie, Puck, Jonas. 2017. Bridging the language gap in multinational companies: Language strategies and the notion of company-speak. Journal of World Business 52 (3), 386-403.


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Abstract

Despite nascent views that linguistic differences may also have a positive impact on communication, we lack a clear understanding of how these positive outcomes develop. Based on qualitative data we identify two main language strategies through which employees cope with the emotional and cognitive challenges stemming from language diversity and the use of a common corporate language. Our analysis further shows how these strategies can be connected to the development of ‘company-speak’. We further unpack its specific functions and suggest that company-speak is crucial for successfully bridging the language gap in the MNC.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of World Business
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new FIN-A, MAN-A, STRAT-B, WH-A
Language English
Title Bridging the language gap in multinational companies: Language strategies and the notion of company-speak
Volume 52
Number 3
Year 2017
Page from 386
Page to 403
Reviewed? Y
URL https://www.sciencedirect.com/science/article/pii/S1090951617300287
DOI http://dx.doi.org/10.1016/j.jwb.2017.01.002

Associations

People
Aichhorn, Nathalie (Former researcher)
Puck, Jonas (Details)
Organization
International Business (Details)
Institute for International Business IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
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