Kamleitner, Bernadette, Mengay, Till, Holub, Sandra. 2016. Die Macht der Situation: Situationelle, käuferspezifische Einflüsse auf die Markenwahl. PharmAustria, 01.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Magazine/newspaper article |
| Language | German |
| Title | Die Macht der Situation: Situationelle, käuferspezifische Einflüsse auf die Markenwahl |
| Title of journal | PharmAustria |
| Year | 2016 |
| Date | May 1, 2016 |
Associations
- People
- Kamleitner, Bernadette (Details)
- Mengay, Till (Former researcher)
- Holub, Sandra (Former researcher)
- Organization
- Marketing and Consumer Research IN (Details)
- Competence Center for Sustainability Transformation and Responsibility WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)
- 5511 Social psychology (Details)
- 5532 Applied psychology (Details)