Jancsary, Dennis, Höllerer, Markus, Meyer, Renate. 2016. Critical analysis of visual and multimodal texts. In: Methods of critical discourse studies, Hrsg. Wodak, R., Meyer, M. 180-204. London u.a. SAGE Publications.

RIS

@INBOOK{Jancsary2016, title = {Critical analysis of visual and multimodal texts}, author = {Dennis Jancsary and Markus Höllerer and Renate Meyer}, publisher = {Sage Publications}, year = {2016}, isbn = {978-1-4462-8241-3}, address = {London u.a.}, publisher = {Sage Publications}, language = {EN}, pages = {180-204}, series = {Methods of critical discourse studies}, abstract = {This chapter is dedicated to the critical analysis of multimodal texts - i.e., texts that incorporate semiotic resources beyond verbal language. Our focus here is, in particular, on the relationship between the verbal and the visual mode of communication. In a first section, we touch briefly on the ubiquity of multimodality in contemporary society and provide definitions of core concepts. We then continue, in a second section, to systematically develop an argument for the relevance of multimodality within critical disocurse analysis (CDA). The third section summarizes a number of exemplary studies that have adopted a critical approach in multimodal discourse analysis. These studies cover a variety of issues and areas of scholarly inquiry, and therefore aptly demonstrate that multimodal CDA can be applied in various forms. In the fourth section, we introduce - as a practical example - one particular methodological appraoch in more detail, and illustrate its various analytical steps on the basis of two selected multimodal texts. We close with a brief reflection and some concluding remarks.}, }