Strohmayer, Julia, Voraberger, Maria. 2016. Fallbeispiel Marketingkonzept. Das Marketingkonzept als wichtiger Bestandteil des Businessplans. In: Fallstudien zur Entrepreneurship-Erziehung, Hrsg. Fortmüller, Richard, 153-177. Wien: Manz Verlag Schulbuch.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Chapter in edited volume |
Language | German |
Title | Fallbeispiel Marketingkonzept. Das Marketingkonzept als wichtiger Bestandteil des Businessplans |
Title of whole publication | Fallstudien zur Entrepreneurship-Erziehung |
Editor | Fortmüller, Richard |
Page from | 153 |
Page to | 177 |
Location | Wien |
Publisher | Manz Verlag Schulbuch |
Year | 2016 |
ISBN | 9783706853897 |
Associations
- Projects
- Development of vocational and entrepreneural competences through entrepreneurship education and consulting
- People
- Strohmayer, Julia (Former researcher)
- Voraberger, Maria (Former researcher)
- Organization
- Institute for Business Education IN (Details)