Strohmayer, Julia, Voraberger, Maria. 2016. Fallbeispiel Marketingkonzept. Das Marketingkonzept als wichtiger Bestandteil des Businessplans. In: Fallstudien zur Entrepreneurship-Erziehung, Hrsg. Fortmüller, Richard, 153-177. Wien: Manz Verlag Schulbuch.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | German |
| Title | Fallbeispiel Marketingkonzept. Das Marketingkonzept als wichtiger Bestandteil des Businessplans |
| Title of whole publication | Fallstudien zur Entrepreneurship-Erziehung |
| Editor | Fortmüller, Richard |
| Page from | 153 |
| Page to | 177 |
| Location | Wien |
| Publisher | Manz Verlag Schulbuch |
| Year | 2016 |
| ISBN | 9783706853897 |
Associations
- Projects
- Development of vocational and entrepreneural competences through entrepreneurship education and consulting
- People
- Strohmayer, Julia (Former researcher)
- Voraberger, Maria (Former researcher)
- Organization
- Institute for Business Education IN (Details)