Awanis, Sandra, Cui, C., Schlegelmilch, Bodo B. 2015. The Myth of Self-Centeredness in Materialism: Reconciling Collevtivism and Materialism in Asia . In proceedings of the 2015 academy of marketing science (ams) annual conference, Hrsg. AMS Annual Conference, 15-20. Bari / Italy: None.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | The Myth of Self-Centeredness in Materialism: Reconciling Collevtivism and Materialism in Asia |
| Title of whole publication | proceedings of the 2015 academy of marketing science (ams) annual conference |
| Editor | AMS Annual Conference |
| Page from | 15 |
| Page to | 20 |
| Location | Bari / Italy |
| Year | 2015 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- External
- Awanis, Sandra (Lancaster University, European Union)
- Cui, C. (na, European Union)
- Organization
- Institute for International Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)