Zablocki, Agnieszka, Schlegelmilch, Bodo B., Houston, Mike. 2016. Relationship between Valence of Online Reviews and Brand Attitudes. In Proceedings of the American Marketing Association Winter Marketing Educators Conference, Hrsg. American Marketing Association Winter Marketing Educators Conference, 26-28. Las Vegas / USA : None.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Relationship between Valence of Online Reviews and Brand Attitudes |
| Title of whole publication | Proceedings of the American Marketing Association Winter Marketing Educators Conference |
| Editor | American Marketing Association Winter Marketing Educators Conference |
| Page from | 26 |
| Page to | 28 |
| Location | Las Vegas / USA |
| Year | 2016 |
Associations
- People
- Zablocki, Agnieszka (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- External
- Houston, Mike (na, United States/USA)
- Organization
- Institute for International Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)