Quotation Zablocki, Agnieszka, Schlegelmilch, Bodo B., Houston, Mike. 2016. Relationship between Valence of Online Reviews and Brand Attitudes. In Proceedings of the American Marketing Association Winter Marketing Educators Conference, Hrsg. American Marketing Association Winter Marketing Educators Conference, 26-28. Las Vegas / USA : None.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Relationship between Valence of Online Reviews and Brand Attitudes
Title of whole publication Proceedings of the American Marketing Association Winter Marketing Educators Conference
Editor American Marketing Association Winter Marketing Educators Conference
Page from 26
Page to 28
Location Las Vegas / USA
Year 2016

Associations

People
Zablocki, Agnieszka (Former researcher)
Schlegelmilch, Bodo B. (Details)
External
Houston, Mike (na, United States/USA)
Organization
International Marketing Management IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
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