Quotation Koller, Monika. 2016. Special Session organized and chaired by Monika Koller: Reinvestigating Fundamental Concepts of Marketing and Consumer Research - How Consumer Neuroscience Adds Additional Value to Our Discipline (papers presented: Boksem, Marteen et al. (Erasmus University Rotterdam, Netherlands), Genevsky, Alexander et al. (Erasmus University Rotterdam, Netherlands), Hubert, Marco et al. (Zeppelin University, Germany), Venkatraman, Vinod et al. (Temple University, USA) . Association for Consumer Research (ACR) Conference 2016, Berlin, Deutschland, 27.10.-29.10.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Special Session organized and chaired by Monika Koller: Reinvestigating Fundamental Concepts of Marketing and Consumer Research - How Consumer Neuroscience Adds Additional Value to Our Discipline (papers presented: Boksem, Marteen et al. (Erasmus University Rotterdam, Netherlands), Genevsky, Alexander et al. (Erasmus University Rotterdam, Netherlands), Hubert, Marco et al. (Zeppelin University, Germany), Venkatraman, Vinod et al. (Temple University, USA)
Event Association for Consumer Research (ACR) Conference 2016
Year 2016
Date 27.10.-29.10.
Country Germany
Location Berlin

Associations

People
Koller, Monika (Details)
Organization
Marketing and Consumer Research IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5301 Distributive trades (Details)
5307 Business and management economics (Details)
5320 Marketing (Details)
5321 Market research (Details)
Google Scholar: Search