Quotation Holm, Alison E., Decreton, Benoit, Nell, Phillip C., Klopf, Patricia. 2017. The dynamic response process to conflicting institutional demands in MNC subsidiaries - An inductive study in the Sub-Saharan African e-commerce sector. Global Strategy Journal (GSJ). 7 (1), 104-124.


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Abstract

In this paper, we examine responses to the conflicting institutional demands faced by an e-commerce subsidiary located in Sub-Saharan Africa and headquartered in Europe. Following an inductive approach, we gathered data from a 6-month participant-observation study and interviews with local managers. Our findings show that the subsidiary managers responded to conflicting institutional demands in a dynamic way, taking one response after the other. In some cases, the subsidiary managers responded in a way that they thought would be satisfactory but subsequent pressures from their headquarters or their local environment pushed them to adopt a new response. In other cases, the subsidiary managers intentionally adopted responses knowing that they would (have to) adopt another response later in the process.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Global Strategy Journal (GSJ)
WU-Journal-Rating new STRAT-B, WH-B
Language English
Title The dynamic response process to conflicting institutional demands in MNC subsidiaries - An inductive study in the Sub-Saharan African e-commerce sector
Volume 7
Number 1
Year 2017
Page from 104
Page to 124
Reviewed? Y
URL http://onlinelibrary.wiley.com/doi/10.1002/gsj.1145/full
DOI http://dx.doi.org/10.1002/gsj.1145
Open Access Y

Associations

People
Decreton, Benoit (Details)
Nell, Phillip C. (Details)
Klopf, Patricia (Details)
External
Holm, Alison E. (OECD, France)
Organization
Global Business and Trade DP (Details)
Institute for International Business IN (Details)
International Business (Details)
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