Quotation Schreier, Martin, Nishikawa, Hidehiko, Fuchs, Christoph, Ogawa, Susumu. 2016. Crowdsourced Products Sell Better When They're Marketed That Way. Harvard Business Review Nov (8), 1-1.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Harvard Business Review
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new FIN-A, STRAT-C, WH-A
Language English
Title Crowdsourced Products Sell Better When They're Marketed That Way
Volume Nov
Number 8
Year 2016
Page from 1
Page to 1
URL https://hbr.org/2016/11/crowdsourced-products-sell-better-when-theyre-marketed-that-way
DOI n.a.

Associations

People
Schreier, Martin (Details)
External
Fuchs, Christoph (Erasmus University Rotterdam, Netherlands)
Nishikawa, Hidehiko (Hosei University, Japan)
Ogawa, Susumu (Kobe University, Japan)
Organization
Marketing Management IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5350 Innovation research (Details)
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