Quotation Judt, Ewald, Klausegger, Claudia. 2016. Was ist eigentlich ... Consumer Involvement? BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen (11), 827-828.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal BankArchiv: Zeitschrift für das gesamte Bank- und Börsenwesen
WU-Journal-Rating new STRAT-D
Language German
Title Was ist eigentlich ... Consumer Involvement?
Number 11
Year 2016
Page from 827
Page to 828
DOI n.a.

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People
Judt, Ewald (Details)
Klausegger, Claudia (Details)
Organization
Marketing Management IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5305 Bank management (Details)
5307 Business and management economics (Details)
5320 Marketing (Details)
5350 Innovation research (Details)
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