Marckhgott, Eva, Kamleitner, Bernadette. 2016. Matte Is the New Green: The Influence of Matte Packaging on the Perceived Greenness of Products. Association for Consumer Research Conference (ACR), Berlin, Deutschland, 27.10.-29.10.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Poster presented at an academic conference or symposium |
Language | English |
Title | Matte Is the New Green: The Influence of Matte Packaging on the Perceived Greenness of Products |
Event | Association for Consumer Research Conference (ACR) |
Date | 27.10.-29.10. |
Location | Berlin |
Country | Germany |
Year | 2016 |
Associations
- Projects
- Packaging
- People
- Marckhgott, Eva (Former researcher)
- Kamleitner, Bernadette (Details)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)