Marckhgott, Eva, Kamleitner, Bernadette. 2016. Matte Is the New Green: The Influence of Matte Packaging on the Perceived Greenness of Products. Association for Consumer Research Conference (ACR), Berlin, Deutschland, 27.10.-29.10.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Poster presented at an academic conference or symposium |
| Language | English |
| Title | Matte Is the New Green: The Influence of Matte Packaging on the Perceived Greenness of Products |
| Event | Association for Consumer Research Conference (ACR) |
| Date | 27.10.-29.10. |
| Location | Berlin |
| Country | Germany |
| Year | 2016 |
Associations
- Projects
- Packaging
- People
- Marckhgott, Eva (Details)
- Kamleitner, Bernadette (Details)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)