Quotation Funk, Burkhardt, Abou Nabout, Nadia. 2016. Cross-Channel Real-Time Response Analysis. In: Programmatic Advertising: The Successful Transformation to Automated Data-Driven Marketing in Real-Time. In: Management for Professionals, Hrsg. O. Busch, 141-151. Schweiz: Springer International Publishing Switzerland.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Cross-Channel Real-Time Response Analysis. In: Programmatic Advertising: The Successful Transformation to Automated Data-Driven Marketing in Real-Time
Title of whole publication Management for Professionals
Editor O. Busch
Page from 141
Page to 151
Location Schweiz
Publisher Springer International Publishing Switzerland
Year 2016
URL http://link.springer.com/chapter/10.1007/978-3-319-25023-6_12/fulltext.html
Open Access N

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Abou Nabout, Nadia (Details)
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Funk, Burkhardt (Universit√§t L√ľneburg, Germany)
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