Quotation Weitzl, Wolfgang, Wolfsteiner, Elisabeth, Einwiller, Sabine, Wagner, Udo. 2016. When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews. 2016 Association for Consumer Research Conference, Berlin, Deutschland, 27.10.-30.10.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews
Event 2016 Association for Consumer Research Conference
Year 2016
Date 27.10.-30.10.
Country Germany
Location Berlin

Associations

People
Weitzl, Wolfgang (Former researcher)
External
Einwiller, Sabine (University of Vienna, Austria)
Wagner, Udo (University of Vienna, Austria)
Wolfsteiner, Elisabeth (University of Vienna, Austria)
Organization
Marketing DP (Details)
Retailing and Marketing IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5338 Science of advertising (Details)
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