Quotation Stangl, Brigitte, Kastner, Margit, Prayag, Girish. 2016. Pay-What-You-Want (PWYW) pricing for high-value priced services: potential, new and repeat customes. In Global Marketing Conference, Hrsg. GAMMA, 1-10. Hong Kong: None.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Pay-What-You-Want (PWYW) pricing for high-value priced services: potential, new and repeat customes
Title of whole publication Global Marketing Conference
Editor GAMMA
Page from 1
Page to 10
Location Hong Kong
Year 2016

Associations

People
Stangl, Brigitte (Former researcher)
Kastner, Margit (Details)
External
Prayag, Girish (University of Canterbury, Christchurch, New Zealand)
Organization
Marketing DP (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5307 Business and management economics (Details)
5320 Marketing (Details)
5321 Market research (Details)
5838 E-learning, telelearning (Details)
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