Quotation Puck, Jonas and Mohr, Alexander and Holtbrügge, Dirk. 2006. Cultural convergence through web-based management techniques? The case of corporate web site recruiting. Journal of International Management 12 (2), 181-195.


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Abstract

This paper empirically analyzes the influence of national culture on the comprehensiveness to which companies in different countries make use of corporate web site recruiting. Based on Hofstede's 4-Dimensions model of culture, four hypotheses are developed and tested against data from 420 companies in 14 countries. The results indicate that cultural effects are relevant even though a management technique is provided on the World Wide Web. Particularly, individualism has a strong influence on the use of corporate web site recruiting in different countries. Thus, the results lend support for the divergence approach in international management research.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of International Management
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new STRAT-B, WH-B
Language English
Title Cultural convergence through web-based management techniques? The case of corporate web site recruiting
Volume 12
Number 2
Year 2006
Page from 181
Page to 195
Reviewed? Y
DOI http://dx.doi.org/10.1016/j.intman.2006.02.008

Associations

People
Puck, Jonas (Details)
Mohr, Alexander (Details)
External
Holtbrügge, Dirk (Friedrich-Alexander-University of Erlangen-Nürnberg , Germany)
Organization
International Business (Details)
Institute for Export Management (Details)
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