Quotation Puck, Jonas, Rogers, Helen, Mohr, Alexander. 2013. Flying under the radar: Foreign firm visibility and the efficacy of political strategies in emerging economies. International Business Review 22 (6), 1021-1033.


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Abstract

Although emerging markets hold great potential, foreign firms operating in those markets are exposed to a comparatively higher level of risk as compared to developed markets. We examine the role of foreign firms’ visibility in shaping the effect of the strategies they deploy to reduce their exposure to environmental risk. Building on and extending research on political strategies we develop hypotheses and test them against data from 173 MNE subsidiaries operating in six emerging economies. We find that visibility affects not only the strength, but also the direction of the association between political strategies and foreign firms’ exposure to risk. Our findings enhance understanding of the use of different political strategies for reducing their exposure to risk and of the moderating role of their visibility in emerging markets.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Business Review
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new STRAT-B, WH-B
Language English
Title Flying under the radar: Foreign firm visibility and the efficacy of political strategies in emerging economies
Volume 22
Number 6
Year 2013
Page from 1021
Page to 1033
Reviewed? Y
DOI http://dx.doi.org/10.1016/j.ibusrev.2013.02.005

Associations

People
Puck, Jonas (Details)
Mohr, Alexander (Details)
External
Rogers, Helen (Technische Hochschule N├╝rnberg, Germany)
Organization
International Business (Details)
Institute for Export Management (Details)
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