Quotation Zablocki, Agnieszka and Schlegelmilch, Bodo B. 2016. Conceptual Development of the Relationship Between Online Interactions and Brand Attitudes. 7th EMAC Regional Conference, Sarajevo, Bosnia and Herzegovina, Sarajevo, Bosnien-Herzegowina, 14.09.-16.09.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Conceptual Development of the Relationship Between Online Interactions and Brand Attitudes
Event 7th EMAC Regional Conference, Sarajevo, Bosnia and Herzegovina
Year 2016
Date 14.09.-16.09.
Country Bosnia and Herzegowina
Location Sarajevo

Associations

People
Zablocki, Agnieszka (Former researcher)
Schlegelmilch, Bodo B. (Details)
Organization
International Marketing Management IN (Details)
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