Quotation Mende, Gina and Schons, Laura and Güntürkün, Baris Pascal and Wieseke, Jan and Schmitz, Christian. 2016. Joining Virtual Brand Communities - Does every Honeymoon have its' hangover? 10th International Conference of the Corporate Identity / Associations Research Group, Henley Business School, University of Reading, Großbritannien, 02.09.-04.09.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Joining Virtual Brand Communities - Does every Honeymoon have its' hangover?
Event 10th International Conference of the Corporate Identity / Associations Research Group
Year 2016
Date 02.09.-04.09.
Country United Kingdom
Location Henley Business School, University of Reading

Associations

People
Güntürkün, Baris Pascal (Details)
External
Mende, Gina (University of Mannheim, Germany)
Schmitz, Christian (Ruhr-University of Bochum, Germany)
Schons, Laura (University of Mannheim, Germany)
Wieseke, Jan (Ruhr-University of Bochum, Germany)
Organization
Marketing DP (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5315 Commercial science (Details)
5320 Marketing (Details)
5321 Market research (Details)
5532 Applied psychology (Details)
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