Samiee, Saeed and Leonidou, Leonidas and Aykol, Bilge and Stöttinger, Barbara and Christodoulides, P. 2016. Fifty Years of Empirical Research on Country of Origin Effects on Consumer Behavior: a Meta Analysis. In Developments in Marketing Science, Hrsg. Petruzzellis, Luca; Winer, Russell S. 505-510. Bari: Springer.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Fifty Years of Empirical Research on Country of Origin Effects on Consumer Behavior: a Meta Analysis |
| Title of whole publication | Developments in Marketing Science |
| Editor | Petruzzellis, Luca; Winer, Russell S. |
| Page from | 505 |
| Page to | 510 |
| Location | Bari |
| Publisher | Springer |
| Year | 2016 |
| ISBN | 978-3-319-29876-4 |
Associations
- People
- Stöttinger, Barbara (Details)
- External
- Aykol, Bilge (Dokuz Eylül University, Turkey)
- Christodoulides, P. (Cyprus University of Technology, Cyprus)
- Leonidou, Leonidas (University of Cyprus, Cyprus)
- Samiee, Saeed (University of Tulsa, United States/USA)
- Organization
- WU Executive Academy WE (Details)
- International Marketing Management IN (Details)