Quotation Samiee, Saeed and Leonidou, Leonidas and Aykol, Bilge and Stöttinger, Barbara and Christodoulides, P. 2016. Fifty Years of Empirical Research on Country of Origin Effects on Consumer Behavior: a Meta Analysis. In Developments in Marketing Science, Hrsg. Petruzzellis, Luca; Winer, Russell S. 505-510. Bari: Springer.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Fifty Years of Empirical Research on Country of Origin Effects on Consumer Behavior: a Meta Analysis
Title of whole publication Developments in Marketing Science
Editor Petruzzellis, Luca; Winer, Russell S.
Page from 505
Page to 510
Location Bari
Publisher Springer
Year 2016
ISBN 978-3-319-29876-4

Associations

People
Stöttinger, Barbara (Details)
External
Aykol, Bilge (Dokuz Eylül University, Turkey)
Christodoulides, P. (Cyprus University of Technology, Cyprus)
Leonidou, Leonidas (University of Cyprus, Cyprus)
Samiee, Saeed (University of Tulsa, United States/USA)
Organization
WU Executive Academy WE (Details)
International Marketing Management IN (Details)
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