Wlömert, Nils. 2016. How Free Sampling Affects the Price Elasticity of Digital Experience Goods: An Analysis of Music Downloads. ISMS Marketing Science Conference, Shanghai, China, 15.06.-18.06.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | How Free Sampling Affects the Price Elasticity of Digital Experience Goods: An Analysis of Music Downloads |
Event | ISMS Marketing Science Conference |
Year | 2016 |
Date | 15.06.-18.06. |
Country | China |
Location | Shanghai |
Associations
- People
- Wlömert, Nils (Details)
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)