Wlömert, Nils. 2016. How Free Sampling Affects the Price Elasticity of Digital Experience Goods: An Analysis of Music Downloads. ISMS Marketing Science Conference, Shanghai, China, 15.06.-18.06.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | How Free Sampling Affects the Price Elasticity of Digital Experience Goods: An Analysis of Music Downloads |
| Event | ISMS Marketing Science Conference |
| Year | 2016 |
| Date | 15.06.-18.06. |
| Country | China |
| Location | Shanghai |
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- People
- Wlömert, Nils (Details)
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)