Quotation Wlömert, Nils. 2016. How Free Sampling Affects the Price Elasticity of Digital Experience Goods: An Analysis of Music Downloads. ISMS Marketing Science Conference, Shanghai, China, 15.06.-18.06.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title How Free Sampling Affects the Price Elasticity of Digital Experience Goods: An Analysis of Music Downloads
Event ISMS Marketing Science Conference
Year 2016
Date 15.06.-18.06.
Country China
Location Shanghai

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Wlömert, Nils (Details)
Organization
Interactive Marketing and Social Media IN (Details)
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