Ada, Sila, Abou Nabout, Nadia. 2016. Publisher Selection at Private Ad Exchanges. 45th Conference of the European Marketing Academy (EMAC), Oslo, Norway, 24.05-27.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Publisher Selection at Private Ad Exchanges |
| Event | 45th Conference of the European Marketing Academy (EMAC) |
| Year | 2016 |
| Date | 24.05-27.05 |
| Country | Norway |
| Location | Oslo |
Associations
- People
- Ada, Sila (Former researcher)
- Abou Nabout, Nadia (Details)
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)