Quotation Penz, Elfriede and Hogg, Margaret K. 2015. The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings. In: A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment, Hrsg. Emerald, S. 149-180. Bingley: Emerald Group Publishing Limited.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings
Title of whole publication A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment
Editor Emerald
Page from 149
Page to 180
Location Bingley
Publisher Emerald Group Publishing Limited
Year 2015
Reviewed? Y

Associations

People
Penz, Elfriede (Details)
External
Hogg, Margaret K. (University of Lancaster, United Kingdom)
Organization
International Marketing Management IN (Details)
Competence Center for Empirical Research Methods WE (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5320 Marketing (Details)
5321 Market research (Details)
5502 Occupational-, industrial psychology (Details)
5517 Organisational psychology (Details)
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