Quotation Marquis, Chris, Raynard, Mia. 2015. Institutional Strategies in Emerging Economies. Academy of Management Annals. 9 291-335.




We review and integrate a wide range of literature that has examined the strategies by which organizations navigate institutionally diverse settings and capture rents outside of the marketplace. We synthesize this body of research under the umbrella term institutional strategies, which we define as the comprehensive set of plans and actions directed at leveraging and shaping socio-political and cultural institutions to obtain or retain competitive advantage. Our review of institutional strategies is focused on emerging market contexts, settings that are characterized by weak capital market and regulatory infrastructures and fast-paced turbulent change. Under such challenging conditions, strategies aimed at shaping the institutional environment may be especially critical to an organization's performance and long-term survival. Our review reveals that organizations engage in three specific and identifiable sets of institutional strategies, which we term relational, infrastructure-building, and socio-cultural bridging. We conclude by highlighting fruitful avenues for cross-disciplinary dialogue in the hope of promoting future research on emerging markets and defining the next frontier of institutional theory in organizational analysis.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Academy of Management Annals
Citation Index SSCI
WU-Journal-Rating new FIN-A, MAN-A+, STRAT-A, WH-A
Language English
Title Institutional Strategies in Emerging Economies
Volume 9
Year 2015
Page from 291
Page to 335
Reviewed? Y
URL http://www.tandfonline.com/doi/full/10.1080/19416520.2015.1014661
DOI https://doi.org/10.1080/19416520.2015.1014661
Open Access N


Raynard, Mia (Details)
Marquis, Chris (Harvard University, United States/USA)
Management DP (Details)
Institute for Change Management and Management Development IN (Details)
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