Quotation van Osselaer, Stijn, Schreier, Martin, Fuchs, Christoph, Kaiser, Ulrike, Lim, Sarah, Maira, Elisa, Puntoni, Stefano, Goodman, Joseph. 2016. The power of personal. EMAC European Marketing Academy Conference, Oslo, Norwegen, 24.05-27.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The power of personal
Event EMAC European Marketing Academy Conference
Year 2016
Date 24.05-27.05.
Country Norway
Location Oslo

Associations

People
Schreier, Martin (Details)
Kaiser, Ulrike (Details)
External
Fuchs, Christoph (Technical University of Munich, Germany)
Goodman, Joseph (Washington University in St. Louis, United States/USA)
Lim, Sarah (Cornell University, United States/USA)
Maira, Elisa (Erasmus University Rotterdam, Netherlands)
Puntoni, Stefano (Erasmus University Rotterdam, Netherlands)
van Osselaer, Stijn (Cornell University, United States/USA)
Organization
Marketing Management IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5350 Innovation research (Details)
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