Quotation Nishikawa, Hidehiko, Schreier, Martin, Fuchs, Christoph, Ogawa, Susumu. 2016. The value of marketing crowdsourced new products as such: Evidence from a randomized field experiment . EMAC European Marketing Academy Conference, Oslo, Norwegen, 24.05.-27.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The value of marketing crowdsourced new products as such: Evidence from a randomized field experiment
Event EMAC European Marketing Academy Conference
Year 2016
Date 24.05.-27.05.
Country Norway
Location Oslo

Associations

People
Schreier, Martin (Details)
External
Fuchs, Christoph (Technical University of Munich, Germany)
Nishikawa, Hidehiko (Hosei University, Japan)
Ogawa, Susumu (Kobe University, Japan)
Organization
Marketing Management IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5350 Innovation research (Details)
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