Quotation Kragulj, Florian, Fahrenbach, Florian. 2016. Investigating the Impact of Need Knowledge on Strategy Development in Organizations. In Proceedings of the ECKM-2016 (17th European Conference on Knowledge Management), Hrsg. Sandra Moffett and Brendan Galbraith, 485-493. Reading: Academic Conferences and Publishing International Limited.




Strategy development results from a knowledge-creating process to guide organizational behavior and achieve (long-term) goals. However, a strategy rarely considers the needs of the organization and its members explicitly. If known and considered, needs might have an existential impact on behavior. Therefore, we propose that a profound strategy should take into account needs. Arguably, the generation of any strategy can be considered as an organizational learning process, which is shaped by and results in knowledge. Therefore, a knowledge perspective might be helpful to study what impact the consideration of needs has on the outcome of a strategy development process. Since the concept of need knowledge has only been introduced recently to knowledge-based management, the impact of this type of knowledge has not been considered in strategy development processes. Our empirical research aims at understanding the differences between strategies, which emerge with regards to needs in the social system and strategies, which are developed without explicitly considering needs. Therefore, we conducted an experiment with two groups of students, who were encouraged in a collaborative learning task to design strategies for a better learning and teaching environment at their university. To evaluate these strategies, we used a repertory grid analysis to investigate how explicit need knowledge affects the outcome of the organizational learning process.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Investigating the Impact of Need Knowledge on Strategy Development in Organizations
Title of whole publication Proceedings of the ECKM-2016 (17th European Conference on Knowledge Management)
Editor Sandra Moffett and Brendan Galbraith
Page from 485
Page to 493
Location Reading
Publisher Academic Conferences and Publishing International Limited
Year 2016
ISBN 978-1-911218-02-9
Open Access N


Knowledge-Based Management
Kragulj, Florian (Details)
Fahrenbach, Florian (Former researcher)
Knowledge Management Group AB (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
1925 Knowledge management (Details)
5954 Knowledge management (Details)
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