Quotation Penz, Elfriede and Kirchler, Erich. 2016. Households in international marketing research: Vienna Diary Technique (VDT) as a method to investigate decision dynamics. International Marketing Review 33 (3): S. 432-453.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Marketing Review
Citation Index SSCI
WU-Journal-Rating new MAR-B, STRAT-B, WH-B
Language English
Title Households in international marketing research: Vienna Diary Technique (VDT) as a method to investigate decision dynamics
Volume 33
Number 3
Year 2016
Page from 432
Page to 453
Reviewed? Y
DOI http://dx.doi.org/10.1108/IMR-01-2015-0007

Associations

People
Penz, Elfriede (Details)
External
Kirchler, Erich (Universität Wien, Austria)
Organization
International Marketing Management IN (Details)
Competence Center for Empirical Research Methods WE (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
5509 Psychological methodology (Details)
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