Kornberger, Martin. 2010. How Brand Communities Influence Innovation and Culture. Market Leader, 01.06.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Magazine/newspaper article |
Language | English |
Title | How Brand Communities Influence Innovation and Culture |
Title of journal | Market Leader |
Year | 2010 |
Date | June 1, 2010 |