Stangl, Brigitte, Kastner, Margit, Prayag, Girish. 2016. Pay-What-You-Want (PWYW) Pricing for High-Value Priced Services: Potential, New and Repeat Customers. Global Marketing Conference, Hong Kong, China, 21.07.-24.07.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Pay-What-You-Want (PWYW) Pricing for High-Value Priced Services: Potential, New and Repeat Customers |
| Event | Global Marketing Conference |
| Year | 2016 |
| Date | 21.07.-24.07. |
| Country | China |
| Location | Hong Kong |
Associations
- People
- Kastner, Margit (Details)
- External
- Prayag, Girish (University of Canterbury, New Zealand)
- Stangl, Brigitte (University of Surrey, United Kingdom)
- Organization
- Marketing DP (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5307 Business and management economics (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5838 E-learning, telelearning (Details)