Quotation Stangl, Brigitte, Kastner, Margit, Prayag, Girish. 2016. Pay-What-You-Want (PWYW) Pricing for High-Value Priced Services: Potential, New and Repeat Customers. Global Marketing Conference, Hong Kong, China, 21.07.-24.07.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Pay-What-You-Want (PWYW) Pricing for High-Value Priced Services: Potential, New and Repeat Customers
Event Global Marketing Conference
Year 2016
Date 21.07.-24.07.
Country China
Location Hong Kong

Associations

People
Kastner, Margit (Details)
External
Prayag, Girish (University of Canterbury, New Zealand)
Stangl, Brigitte (University of Surrey, United Kingdom)
Organization
Marketing DP (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5307 Business and management economics (Details)
5320 Marketing (Details)
5321 Market research (Details)
5838 E-learning, telelearning (Details)
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