Quotation Kornberger, Martin and Lee, Yvonne. 2009. Strategizing in the Digital World: Aligning Business Model, Brand and Technology . In: Risk Assessment and Management in Pervasive Computing: Operational, Legal, Ethical and Financial Perspectives, Hrsg. Varuna Godara, S. 135-151. Pennsylvania: IGI Global.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Strategizing in the Digital World: Aligning Business Model, Brand and Technology
Title of whole publication Risk Assessment and Management in Pervasive Computing: Operational, Legal, Ethical and Financial Perspectives
Editor Varuna Godara
Page from 135
Page to 151
Location Pennsylvania
Publisher IGI Global
Year 2009

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Kornberger, Martin (Details)
External
Lee, Yvonne (Copenhagen Business School, Denmark)
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