Quotation Kornberger, Martin. 2014. Open Sourcing the Brand. In: Branding Chinese Mega-Cities: Policies, Practices and Positioning, Hrsg. Per-Oluf Berg, Emma Björner , S. 180-194. Celtenham, UK and Northhampton, MA, USA: Edward Elgar Publishing.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Open Sourcing the Brand
Title of whole publication Branding Chinese Mega-Cities: Policies, Practices and Positioning
Editor Per-Oluf Berg, Emma Björner
Page from 180
Page to 194
Location Celtenham, UK and Northhampton, MA, USA
Publisher Edward Elgar Publishing
Year 2014

Associations

People
Kornberger, Martin (Details)
Organization
Research Institute for Urban Management and Governance FI (Details)
Urban Management and Governance (Meyer) (Details)
Google Scholar: Search