Kornberger, Martin. 2014. Open Sourcing the Brand. In: Branding Chinese Mega-Cities: Policies, Practices and Positioning, Hrsg. Per-Oluf Berg, Emma Björner , S. 180-194. Celtenham, UK and Northhampton, MA, USA: Edward Elgar Publishing.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Open Sourcing the Brand |
| Title of whole publication | Branding Chinese Mega-Cities: Policies, Practices and Positioning |
| Editor | Per-Oluf Berg, Emma Björner |
| Page from | 180 |
| Page to | 194 |
| Location | Celtenham, UK and Northhampton, MA, USA |
| Publisher | Edward Elgar Publishing |
| Year | 2014 |
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- People
- Kornberger, Martin (Details)
- Organization
- Research Institute for Urban Management and Governance FI (Details)
- Urban Management and Governance (Meyer) (Details)