Quotation Kornberger, Martin. 2015. Think Different: On Studying the Brand as Organising Device. International Studies of Management and Organization 45 (2): S. 105-113.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Studies of Management and Organization
WU-Journal-Rating new FIN-A, STRAT-C
Language English
Title Think Different: On Studying the Brand as Organising Device
Volume 45
Number 2
Year 2015
Page from 105
Page to 113
Reviewed? Y
DOI http://dx.doi.org/10.1080/00208825.2015.1006005

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Kornberger, Martin (Details)
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Research Institute for Urban Management and Governance FI (Details)
Urban Management and Governance (Meyer) (Details)
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