Quotation Seiffert-Brockmann, Jens, Weitzl, Wolfgang, Felzmann, Lena. 2016. Stakeholder Engagement Through Gamification: Effects Of User Motivation On Psychological And Behavioral Stakeholder Reactions . EUPRERA 18th Annual Congress, Amsterdam, Groningen, Niederlande, 29.09.-01.10.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Stakeholder Engagement Through Gamification: Effects Of User Motivation On Psychological And Behavioral Stakeholder Reactions
Event EUPRERA 18th Annual Congress
Year 2016
Date 29.09.-01.10.
Country Netherlands
Location Amsterdam, Groningen

Associations

People
Weitzl, Wolfgang (Former researcher)
External
Felzmann, Lena (University of Vienna, Austria)
Seiffert-Brockmann, Jens (University of Vienna, Austria)
Organization
Marketing DP (Details)
Retailing and Marketing IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5338 Science of advertising (Details)
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