Quotation Kopf, Susanne. 2015. The TTIP in Austria – a corpus study. LAEL, Lancaster, Großbritannien, 13.07.




The Transatlantic Trade and Investment Partnership (TTIP) aims at levelling the commercial playing field between the European Union (EU) and the United States of America (USA) in terms of, for example, promoting the import and export of goods and services between these two economies (Ec.europa.eu). However, since early 2014, this planned treaty has received considerable and increasingly critical attention and even before treaty negotiations could lead to any significant output, the TTIP was faced with massive protests from both sides of the Atlantic. Particularly striking with respect to action against the TTIP have been campaigns by news media, that is, institutions originally designed to inform rather than to explicitly direct readers opinions and motivate activity. This paper presents a corpus study of reporting on the TTIP by the Austrian newspaper Neue Kronen Zeitung in 2014. The aim is to examine how this newspaper, which heads a campaign against the TTIP, represents the treaty and surrounding issues in order to mobilise its readership to take action against this planned partnership between the US and the EU. The newspaper Neue Kronen Zeitung was chosen due to its clout as the most widely read paper in the advanced industrialized world [i]n terms of readership per capita [] (Art 2006), viz. the newspaper with a most noteworthy degree of impact on a nations population by international comparison. A specialised corpus (McEnery, Xiao & Tono 2006) that consists of 26,623 tokens and focuses on the newspapers reporting on the TTIP in 2014 was compiled specifically for this study. Detailed qualitative analysis of the corpus with respect to collocations and concordances reveals that, besides pursuing other strategies, the newspaper employs a nationalist discourse in order to evoke the readerships passive or even active support of the Neue Kronen Zeitungs campaign against the TTIP.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The TTIP in Austria ¿ a corpus study
Event LAEL
Year 2015
Date 13.07
Country United Kingdom
Location Lancaster


Kopf, Susanne (Details)
Institute for English Business Communication (Köster) (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
6903 Humanities (interdisciplinary) (Details)
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