Quotation Haumann, Till and Güntürkün, Baris Pascal and Mikolon, Sven and Wieseke, Jan. 2016. How Marketing Strategies Shape Customers’ Warmth and Competence Judgments of Organizations and their Divergent Effects on Key Relational and Transactional Marketing Outcomes. In Proceedings of the 2016 Winter Marketing Educator's Conference, Hrsg. American Marketing Association, S. I-15-I-16. Las Vegas, NV: American Marketing Association.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title How Marketing Strategies Shape Customers¿ Warmth and Competence Judgments of Organizations and their Divergent Effects on Key Relational and Transactional Marketing Outcomes
Title of whole publication Proceedings of the 2016 Winter Marketing Educator's Conference
Editor American Marketing Association
Page from I-15
Page to I-16
Location Las Vegas, NV
Publisher American Marketing Association
Year 2016
ISBN 0-87757-361-1
URL https://www.ama.org/Pages/default.aspx

Associations

People
Güntürkün, Baris Pascal (Details)
External
Haumann, Till (Ruhr-University of Bochum, Germany)
Mikolon, Sven (Imperial College London, United Kingdom)
Wieseke, Jan (Ruhr-University of Bochum, Germany)
Organization
Marketing DP (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5315 Commercial science (Details)
5320 Marketing (Details)
5321 Market research (Details)
5532 Applied psychology (Details)
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