Weitzl, Wolfgang. 2017. Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale. Wiesbaden: Springer Gabler.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Book (monograph) |
| Language | English |
| Title | Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale |
| Location | Wiesbaden |
| Publisher | Springer Gabler |
| Year | 2017 |
| URL | http://www.springer.com/de/book/9783658158880 |
| ISBN | 978-3-658-15888-0 |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- Organization
- Marketing DP (Details)
- Retailing and Marketing IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)