Quotation Weitzl, Wolfgang, Wolfsteiner, Elisabeth, Wagner, Udo, Einwiller, Sabine. 2016. "My Friends say: Best Product Ever!" The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence. In Proceedings of the 2016 Global Marketing Conference, Hrsg. Global Alliance of Marketing & Management Associations, 0-0. Hong Kong, China: -


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title "My Friends say: Best Product Ever!" The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence
Title of whole publication Proceedings of the 2016 Global Marketing Conference
Editor Global Alliance of Marketing & Management Associations
Page from 0
Page to 0
Location Hong Kong, China
Publisher -
Year 2016

Associations

People
Weitzl, Wolfgang (Former researcher)
External
Einwiller, Sabine (University of Vienna, Austria)
Wagner, Udo (University of Vienna, Austria)
Wolfsteiner, Elisabeth (University of Vienna, Austria)
Organization
Retailing and Marketing IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5338 Science of advertising (Details)
Google Scholar: Search