Weitzl, Wolfgang, Wolfsteiner, Elisabeth, Wagner, Udo, Einwiller, Sabine. 2016. "My Friends say: Best Product Ever!" The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence. In Proceedings of the 2016 Global Marketing Conference, Hrsg. Global Alliance of Marketing & Management Associations, 0-0. Hong Kong, China: -
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | "My Friends say: Best Product Ever!" The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence |
| Title of whole publication | Proceedings of the 2016 Global Marketing Conference |
| Editor | Global Alliance of Marketing & Management Associations |
| Page from | 0 |
| Page to | 0 |
| Location | Hong Kong, China |
| Publisher | - |
| Year | 2016 |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Einwiller, Sabine (University of Vienna, Austria)
- Wagner, Udo (University of Vienna, Austria)
- Wolfsteiner, Elisabeth (University of Vienna, Austria)
- Organization
- Institute for Retailing & Data Science IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)