Kamleitner, Bernadette. 2010. The Sunk Cost Effect and its relation to mental cost-benefit associations. London Judgment and Decision Making Group, London, Großbritannien, 05.05.-05.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | The Sunk Cost Effect and its relation to mental cost-benefit associations |
| Event | London Judgment and Decision Making Group |
| Year | 2010 |
| Date | 05.05.-05.05. |
| Country | United Kingdom |
| Location | London |
Associations
- People
- Kamleitner, Bernadette (Details)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Competence Center for Sustainability Transformation and Responsibility WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)
- 5511 Social psychology (Details)
- 5532 Applied psychology (Details)