Quotation Gineikiene, Justina, Schlegelmilch, Bodo B., Ruzeviciute, Ruta. 2016. Our Apples are Healthier than Your Apples: Deciphering the Healthiness Bias for Domestic and Foreign Products. Journal of International Marketing, 24 (2), 80-99.


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Abstract

This study extends previous research by exploring perceptions of healthiness in the international food marketplace. To this end, it aims to fill an important gap by shedding light on the role of country of origin in shaping perceptions of healthiness. The authors provide evidence that domestic and foreign food products elicit different perceptions of healthiness. Consumers choose domestic products because they perceive them as healthier and more natural. The effect holds across different samples and product categories (apples, tomatoes, bread, and yogurt). However, this healthiness bias vanishes when products are presented as posing health risks and when products are introduced with a dual identity (i.e., both foreign and domestic). Researching these health-related effects helps provide a better understanding of consumer attitudes toward domestic- versus foreign-made food products.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of International Marketing
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new MAR-A, STRAT-B, WH-B
Language English
Title Our Apples are Healthier than Your Apples: Deciphering the Healthiness Bias for Domestic and Foreign Products.
Volume 24
Number 2
Year 2016
Page from 80
Page to 99
Reviewed? Y
URL http://journals.ama.org/doi/10.1509/jim.15.0078
DOI http://dx.doi.org/10.1509/jim.15.0078
Open Access Y

Associations

People
Schlegelmilch, Bodo B. (Details)
Ruzeviciute, Ruta (Former researcher)
External
Gineikiene, Justina (ISM University of Management and Economics, Lithuania)
Organization
Marketing and Consumer Research IN (Details)
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