Quotation Güntürkün, Baris Pascal. 2011. Brand Communities: Nutzenpotentiale und Gefahren. SymanO’11: Online-Forschung im Marketing, Duale Hochschule Baden-Württemberg, Mannheim, 14.09.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Unpublished lecture
Language German
Title Brand Communities: Nutzenpotentiale und Gefahren
Event SymanO¿11: Online-Forschung im Marketing
Location Duale Hochschule Baden-Württemberg, Mannheim
Date Sept. 14, 2011
URL http://www.symano.de

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Güntürkün, Baris Pascal (Details)
Organization
Marketing DP (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5315 Commercial science (Details)
5320 Marketing (Details)
5321 Market research (Details)
5532 Applied psychology (Details)
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