Quotation Güntürkün, Baris Pascal and Haumann, Till and Wieseke, Jan and Schons, Laura-Marie. 2014. Engaging Customers in Co-Production Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Co-Production Intensity. Winter Marketing Educators' Conference 2014, Orlando, FL, Vereinigte Staaten/USA, 21.02.-23.02.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Engaging Customers in Co-Production Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Co-Production Intensity
Event Winter Marketing Educators' Conference 2014
Year 2014
Date 21.02.-23.02.
Country United States/USA
Location Orlando, FL
URL https://www.ama.org

Associations

People
Güntürkün, Baris Pascal (Details)
External
Haumann, Till (Ruhr-University of Bochum, Germany)
Schons, Laura-Marie (Ruhr-University of Bochum, Germany)
Wieseke, Jan (Ruhr-University of Bochum, Germany)
Organization
Marketing DP (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5315 Commercial science (Details)
5320 Marketing (Details)
5321 Market research (Details)
5532 Applied psychology (Details)
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